As of December 2016, Patreon's Community Guidelines allow nudity and suggestive imagery as long as they are clearly marked, but prohibit content that may be deemed pornographic or as glorifying sexual violence. Īs of February 2014, almost half of the artists on Patreon produce YouTube videos, while most of the rest are writers, webcomics artists, musicians, or podcasters. As of May 2017, the average pledge per patron was around $12, and a new patron pledged to a creator every 5.5 seconds. Patreon takes a 5% commission on pledges. They can create content on multiple platforms, and while the YouTube videos may be available to the public, the patrons receive private content made exclusively for them in exchange for aiding the Patreon user's goal. Several content creators on Patreon are also YouTubers. Patrons can unlock monetary tiers that increase the content type they see from the user. Creators typically provide membership benefits (commonly in the form of exclusive content or behind-the-scenes work) for their patrons, depending on the amount that each patron pays. Patrons can cancel their payment at any time. A creator typically displays a goal that the ongoing revenue will go towards, and can set a maximum limit of how much they receive per month. Alternatively, content creators can configure their page so that patrons pay every time the artist releases a new piece of art. These content creators set up a page on the Patreon website, where patrons can choose to pay a fixed amount to a creator on a monthly basis. Patreon users are grouped by content type, such as video/films, podcast, comedy, comics, games, and education. In September 2022, Patreon announced they were laying off 80 people, representing about 17% of their staff. In March 2022, Patreon announced that they have more than 250,000 creators who are using the platform, and there are more than 8 million active patrons from 200+ countries. In October 2021, Patreon confirmed they were looking into implementing cryptocurrencies and NFTs after creators expressed interests in having the opportunity to offer exclusive memberships and benefits to their patrons through a coin or token. In August 2018, Patreon announced the acquisition of Memberful, a membership services company. Notable improvements included a customer relationship management system, a mobile app called Lens, and a service to set up exclusive livestreams. In June 2017, Patreon announced a suite of tools for creators to run membership businesses on the Patreon platform. In May 2017, Patreon announced that it had over 50,000 active creators and 1 million monthly patrons, and was on track to send over $150 million to creators in 2017. In January 2017, Patreon announced that it had sent over $100,000,000 to creators since its inception. Following the attack, some patrons received extortion emails demanding Bitcoin payments in exchange for the protection of their personal information. The breach exposed more than 2.3 million unique e-mail addresses and millions of private messages.
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In October 2015, the site was the target of a large cyber-attack, with almost 15 gigabytes of password data, donation records, and source code taken and published. The merger was consequent to an expected migration of payment systems with Amazon Payments that Subbable used. Notably CGP Grey, Destin Sandlin's Smarter Every Day, and the Green brothers' own CrashCourse and SciShow channels.
In March 2015, Patreon acquired Subbable, a similar voluntary subscription service created by the Green brothers, and absorbed Subbable creators' pages and content.
In late 2014, the website announced that patrons were sending over $1,000,000 per month to the site's content creators. They signed up more than 125,000 "patrons" in their first 18 months.
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In January 2016, the company closed on a fresh round of $30 million in a series B round, led by Thrive Capital, which put the total raised for Patreon at $47.1 million. In June 2014, Patreon raised a further $15 million in a series A round led by Danny Rimer of Index Ventures. The company raised $2.1 million in August 2013 from a group of venture capitalists and angel investors. They developed a platform that allowed 'patrons' to pay a set amount of money every time an artist created a work of art.
Patreon, Inc., was co-founded in May 2013 by developer Sam Yam and musician Jack Conte, who was looking for a way to make a living from his YouTube videos.
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